“At Popshelf, customers will find a differentiated retail concept that seeks to bring joy to their shopping experiences, with surprising deals,” said Emily Taylor, Dollar General’s executive vice president and chief merchandising officer. What remains will be a variety of items at affordable prices.
Gone will be the bright yellow signage and feel of the shopping experience customers are used to. According to their parent company, the new Popshelf “aims to engage customers with a fun, affordable and stress-free shopping experience where they can find on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, party goods, entertaining needs, and more - with approximately 95% of items priced at $5 or less.”
What will set Popshelf apart from the plethora of existing Dollar Generals will be its design and pricing model. “The only other one that made such a significant impression on me was Five Below back in 2005.” “I walked in there and went, ‘Wow, like, this is something special,’” Scott Mushkin, CEO of R5 Capital, said in an interview. Todd Vasos, Dollar General’s CEO, said of the launch of the new Popshelf concept highlights the company’s “innovative spirit and builds on a proven track record of store format innovation.”
They invested in their stores to the tune of $518 million in just the second quarter of this year alone. Coming soon to Rockford Street at the space once occupied by Dollar General will be a new entry from the same parent company, Popshelf (labeled as pOpshelf), which is currently under renovation for an opening soon.Ī familiar face on the retail landscape of Surry County, Dollar General has been on a path of growth and expansion for several years and Popshelf is the company’s new concept model.ĭollar General announced plans in August to complete an aggressive round of new store openings and remodels of existing locations.
0 kommentar(er)
